John retired from Apple, Inc. in 2015 as the company’s Vice President of International after almost 15 years. Prior to Apple, Brandon was the CEO of Academic Systems, an educational content company. Previous positions also include Vice President and General Manager of North America for Adobe Systems and sales management positions at General Parametrics Corporation and Texas Instruments.
John has a powerful life story. I’m grateful for the opportunity to hear him speak.
As he ended his talk, he shared the following “Rules for Success” with us.
JB’s “Rules for Success”
- Let go of the old, make the most of the future
- Always tell the truth, we want to hear the bad news sooner than later
- The highest level of integrity is expected, when in doubt, ask
- Everyone sweeps the floor
- Be professional in your style, speech, and follow-up
- Listen to the customer, they almost always get it
- Create win/win relationships with our partners
- Look out for each other, sharing information is a good thing
- Don’t take yourself too seriously
I later learned these rules were also printed on the back of Apple employee badges.
On the Apple employee badges there were a few additional rules:
- Learn to be a good businessperson, not just a good salesperson
- Have fun, otherwise it’s not worth it
There are so many things one could take from this list.
Put together, they provide even more power. “Let go of the old, make the most of the future” really stood out to me. I wonder how much of that rule was influenced by this quote from one of John’s former bosses?
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.—Steve Jobs